A website redesign is rarely just a design project. Modern websites collect leads, send data to CRMs, fire analytics events, host donation forms, route support requests, manage content workflows, and connect to marketing platforms. If those connections are not documented before the rebuild, the new site can look better while operating worse.
A website redesign integration inventory is a practical map of every system the current site touches and every workflow the new site must preserve or improve.
What Belongs in the Inventory
Start with every form, not just contact forms. Include newsletter signups, gated content, event registrations, quote requests, donation forms, support requests, and preference centers. For each one, record where the data goes, which fields are required, what validation happens, and who receives notifications.
Next, document analytics and advertising tags. Identify GA4 events, Google Tag Manager containers, conversion pixels, data-layer variables, consent rules, and thank-you pages. A redesign can easily break tracking if these assets are treated as decoration instead of infrastructure.
Look Beyond the Page
Many website dependencies are not visible in the page layout. A CRM may depend on a hidden field. A payment form may need a campaign ID. A landing page may feed a dashboard. A staff member may rely on an automated email that fires after submission.
The inventory should capture these dependencies before templates, URLs, and forms change.
Questions To Ask Before Rebuild
- Which systems receive data from the website?
- Which fields are required by each destination?
- Which URLs are used in campaigns, ads, QR codes, and email templates?
- Which analytics events define conversions?
- Which forms or pages require consent-aware tracking?
- Which staff workflows depend on website submissions?
How the Inventory Helps Implementation
With a clear inventory, the redesign team can plan redirects, rebuild forms, migrate content, preserve tracking, and test integrations before launch. It also helps separate outdated workflows from essential ones. Some old connections should be rebuilt. Others should be retired.
DigitalWerks helps organizations plan website redesigns as connected systems, so the launch improves both the user experience and the operations behind it.